Q: In a world where trends come and go, how do you balance timeless design with personal style when curating the collections for Sharland England?

I don't do it purposefully; I think I have always been drawn to rattan and timeless items that don't really date themselves. The brand is inspired and named after my great-Granny Marjorie Sharland, whose antiques and rattan furniture I grew up surrounded by. I like to update with accents like the flowers on the table, things that can be easily changed.

Q: What challenges have you faced in building your brand, and how have they shaped your journey?

It was a big risk, and still is, to launch my own homewares brand! There are challenges every day, and like any business we are constantly learning. But I have been lucky enough to have support and advice from those I trust - Dpersonality founders Ben & Lara included!

Q: What role does confidence play in your business philosophy and the experiences you aim to create for your customers?

That's a great question. I think because we are still small, and self-owned, we are nimble when it comes to decisions. The area I have most confidence in, is design and styling - I know exactly what our DNA is, how I think our imagery should look and how our presence should be felt by the consumer. When I design a new product, I am enjoying myself - I have a confidence in the direction we are going, visually.